From among the concepts presented, together we’ll choose the best idea to move forward. If needed, we’ll refine it through a few iterations.
- We (designers) submit a design draft for review
- Client reviews draft internally or with focus groups* and gathers feedback
- Client provides all of the feedback** at one time
- Designers review and confirm the requested edits, then makes revisions to the design
- Designers submit a new draft for review internally or with focus groups
Once the feedback is used to create a new version of a design, that’s the end of one round of revisions.
A project scope typically includes 3 rounds of revisions, but more are always available, if required, billed at an hourly rate.
*Draft designs are often tested in focus groups which can be informal internal reviews or/and with stakeholders and general public. Groups usually consist of between 6 to 10 to gather feedback on key questions and identify any issues. Focus group reviews should not last more than 15-20 minutes and questions should not be leading or suggestive. We can help with setting this up, if required, on an hourly rate.
**Feedback is accompanied by written or preferably voice recorded notes. Putting feedback and needs in writing helps you clarify what you’re trying to accomplish. It also provides a record to make sure no changes are missed.