No Smoking Day

Brand Development & Graphic Design

No Smoking Day is one of the UK’s biggest annual health awareness events.  Up to 750,000 people get involved every year and the British Heart Foundation gets behind it by highlighting the many sources of help and advice available.
For over 12 years we developed concepts to brand the campaigns and rollout versions of the Event for the 4 Nations – England, Scotland, Wales and Northern Ireland.

When we started working on the national campaigns, over 40% of adult men in UK smoked.  Today’s picture is of a healthier outlook with less than 17% of adults still to quit – statistics of real people, living healthier, longer lives.  Making the Event one of the most effective public health campaigns.
Here is a taster of some of our work.

What we did

Brand Development & Graphic Design

Our designs were built around feedback from nationwide research and focus groups.  The underlying message is one of helping smokers who want to quit with resources that simply direct people where to get help.

Material to raise awareness of the Event was also crafted in 18 languages and unique outdoor promotions were produced for local authorities across the UK.  We designed resources for Military events with version for The Army, Royal Navy and Royal Air Force.

What's in a cigarette?

Our animated gif is designed to inform the public that a cigarette is much more than tobacco wrapped in paper. The cocktail of chemicals in cigarette smoke comes from different sources when a cigarette is made and used. Some chemicals are found naturally in the tobacco plant, such as addictive nicotine, and some are absorbed by the plant from the soil, air or fertilisers.

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