NHS

BRAND DEVELOPMENT OF ORIGINAL CHARACTERS & CLASSROOM RESOURCES

Jenny & the Bear is a story which is part of a coordinated programme and aims to increase awareness about the effects of second hand smoke on children and what parents/carers can do to ensure their children are not exposed to its harmful effects.

The programme is aimed at Primary 1 classes and consists of a story being read to the class followed by a classroom activity to agree a name for the bear in the story, which is then entered into the competition to win a Teddy Bear mascot for their classroom.


What we did

Developing Legendary Characters for Schools Resources

NHS approached us with an exploratory project: They were interested in developing characters to pilot a health and wellbeing programme for schools and to integrate the characters into resources. The characters needed to have clear personalities and promote the messages in an engaging and friendly manner.

We created a lovable Teddy Bear character to appeal to young children and developed Jenny, her family and friends. As the programme rolled out it has become popular and more characters have been added. We absolutely loved working on this project so if you have anything similar you want developed we would like to hear from you.

Inspired by experience

As we brainstormed with our client, they shared stories from their area. Some were from their experience working with Primary 1 children, their guardians, and insights into practicalities of implementing health awareness activities — and light bulbs went on.

Creative Evolution

With the characters selected, the real work began of bringing those characters to life. We started with a series of hand sketches for Jenny and the Bear trying to narrow in on how to best capture the essence of the story and evoke positive action. The client picked a direction to head, and soon, the sketches grew in detail, colour, and depth.

Brand Development of A Timeless Style

Each character would become a sub-brand within the larger smoke free family, so we set parameters to ensure consistency. Custom illustrations that could be later developed into their own story. We focused on a traditional and trustworthy style of graphic design to brand the programme resources, engage with the target groups and let the illustrations tell the story.

Illustration of One Moment in Time

As each of the characters came to life, the challenge became how to capture a scene or a single moment in a simple and memorable way. Drawing on inspiration from traditionally illustrated book styles, we developed strong characters to tell the story. Each character has its own personality, its own way, its own life and integrating with the collective family.

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