Money Advice Scotland

Logo & Brand Identity

We were initially commissioned to design a new Logo & Brand Identity for Money Advice Scotland and as the project developed we were further assigned to overhaul the look of their Website, Social Media, Print Resources and Brand Guidelines to roll out their new branding.

Money Advice Scotland are the national umbrella organisation which promotes the development of free, independent, impartial and confidential debt advice and financial inclusion. Debt advisers, in the free sector, can access training free of charge and book places at conferences and seminars.

What we did

Logo & Brand Identity

To visually describe the organisation we crafted a typographic logo positioning ‘Advice’ as a bridge linking ‘Money’ and ‘Scotland” as that is exactly what the organisation does.

Frank and Paul produced cohesive Logo & Brand Identity guidelines to work across the entire brand. The brand style guide is the primary visual source of brand elements, such as: logo mark & name style, logo specifications and usage, colours, font and typography.

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